Emily Burgan is the founder of The NIL Playbook, a boutique PR and athlete branding firm focused on helping high school and college athletes develop their personal brand and navigate the world of Name, Image, and Likeness (NIL). She also works directly with parents, guiding them through the complexities of recruiting, school selection, and athlete exposure in today’s evolving landscape.

A Kansas City native with a background in communications and sports management, Emily brings a lifelong connection to athletics — from her own experience as an athlete to years spent supporting her younger brothers through high-level competitive sports. Her deep understanding of both the athlete and parent perspectives fuels her mission to provide clear, professional, and empowering support for families at every stage of the journey.

Through personalized services like social media audits, press kits, NIL pitch decks, and recruiting consultations, Emily is committed to helping athletes stand out both online and on paper — while giving families the confidence and tools to move forward with purpose.